One of the oldest methods in the world of selling products or services has been the venerable mailing list. From old time “direct mail” letters to modern email messages, the “LIST” has almost reached mythical proportions in marketing circles.
Some 10-15 years ago, we were contended to see advertisements on the billboards and in newspapers and magazines, but today with online advertising, we hardly feel the need to watch the billboards or screen newspapers for advertisements. Similarly, it was much of a pleasure to see ads and browse through different websites a few years ago, but now, people who have been around in the Internet for couple of years, do not really pay attention to these banner ads. They prefer joining a community to get the answer to their online business queries.
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