Usually to sell or make money – isn’t always accomplished at the front end of the marketing process, it often comes later, and brings profits way beyond your best expectations.
* The model chapter can be a selling tool not only for its own full length paid-for version, but for other products too, where for instance a list or catalogue of additional products is included with the giveaway item. For instance, the first chapter of ‘The Way to a Man’s Heart: Cooking with Known Aphrodisiacs’ might generate interest in the paid-for version of the book and might additionally direct readers to web sites offering related info products, such as ‘1001 Ways to Be Romantic’, ‘How to Find the Man of Your Dreams’, and so on. It pays to be careful, however, when including links for other people’s products, and ensure they do not detract from the real reason the sample chapter was given, namely to sell that cookery book. As for all things in mail order, direct mail, online marketing, you must test response to all your promotions.
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