Some Deadly Search Engine Marketing Sins
A lot of time and energy goes into developing an attractive website. The pitfalls of mediocrity can be avoided by paying attention to 3 common mistakes.
Inadequate Keyword Research
it pays to spend extra time to focus on the keyword that catches the most traffic. Do research in detail to find the target keyword. Use the “view source” feature of internet explorer to check out the keyword Meta tag of each top-ranking site. Select the site that lists lots of keywords. Repeat this exercise with at least 10 top listing sites. Search in Google and Overture will yield more keyword ideas. You will soon have a long list of possible keywords and keyword phrases. Enhance the keyword kitty by a search on
Access word tracker to compile results. Then, sort out the strongest keywords by KEI. To improve your KEI search, use the spreadsheet available at effectiveness-rank.html. Once you have sorted out the desired keywords, highlight the most profitable ones. Develop at least 100 pages of content, by taking top 25 on the list and creating content. Repeat the similar process with in batches of 25 top keywords every time.